PRODUCT

MANAGEMENT

Product Management broadly represents a function in the organization who is responsible for driving the strategy and execution of a given product or service by orchestrating multiple departments from market research to engineering to marketing to sales. Its a unique role in many organizations as they ultimately drive the creation and execution of the business strategy and roadmap at a product level. They need business and strategy skills to conceive the right problem to solve that aligns the management and financial goals and also execution skills to build the right product with the right requirements with right user experience that ultimately creates customer delight.

SKILLSET

01

Market Analysis

02

Strategic Planning and Vision

03

Product Planning and Development

04

GoTo Market and Digital Marketing

05

Sales Enablement and Channels

06

Business Finance and Revenue Modelling

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